RV DEALER LEVERAGES TRAINING, PARTNERS TO FIND SUCCESS
RV DEALER LEVERAGES TRAINING, PARTNERS TO FIND SUCCESS A focus on service pays off in difficult marketplace Like any other big-ticket item, RV sales have slowed in the current economy. Trade associations estimate 2008 sales were 33% below those in 2007. And while sales are picking up in 2009, many dealers are finding it hard to stay open for business, let alone make money. But one dealer has defied this trend, finding success in this market with a solid game plan. The McGeorge difference is not just a slogan, says Ed McNamara, President of McGeorge s Rolling Hills RV SuperCenter. Our value-added programs and commitment to service are designed to make the purchasing and owning of an RV a great experience for each and every customer. Our greatest source of referrals is from existing customers. Sales/available income at Virginia s largest dealership is up 2.5% in volume over last year, and their profit margins in service have skyrocketed. McNamara credits a focus on customer-centric benefits as an important differentiator in their marketplace. Customers value the extra benefits they receive from the dealership and EasyCare, like 24-hour roadside assistance, 24-hour tech support, free EasyCare KeyCare key/key fob coverage and 30 days of EasyCare Personal Assistant, that come standard with every McGeorge RV. Training programs are also a key investment for the dealership. Salespeople are sent off-site for specialized instruction, as well as monthly on-site classes. Service technicians also train for certified and master designations, enhancing the customer s overall experience and satisfaction. The team at McGeorge s has always had a strong emphasis on training, and has eagerly participated in every program we ve offered, says Kurt Harbeke, head of the RV division at EasyCare. This approach of value-added benefits with superior service levels has been a winning combination for them. McNamara adds, We have found that investing in staff and long-term partners pays off with the greatest dividends. We work to improve all facets of our dealership we believe that long-term success comes from doing 100 things 1% better every day. About APCO/EasyCare Automobile Protection Corporation APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO s benefits are provided under the EasyCare brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 2.8 million contracts currently in force, APCO has paid over $2 Billion in claims, approximately $180 Million of which was in the last 12 months. They consistently maintain a Better Business Bureau rating of A+, and have been honored with numerous customer service awards, including being named the only Motor Trend Recommended Best Buy extended service contract, the 2008 Dealer s Choice Platinum Award and many other acknowledgments over the years. Visit their website at http://www.easycare.com. About McGeorge s Rolling Hills RV SuperCenter McGeorge’s Rolling Hills RV has been in the recreational vehicle business for more than 35 years selling America’s #1 RV brands to the world’s finest customers. By providing the best selection, the best brands and the best deals, they have become the #1 RV dealer by selling more units that any other dealer in the state of Virginia, based on statistical surveys. Learn more at www.mcgeorgerv.com.
Buckhorn Campground on Black Butte Lake
The more remote of two campgrounds on Black Butte Lake, Buckhorn Campground offers a wealth of recreational opportunities and a chance to escape the freeway.
DRIVE business to You while sitting IN traffic
Whether you are a sales professional or the proud owner of an Internet or brick-and-mortar business, our traveling billboards deliver your message to thousands of motorists and pedestrians every day. I.D. IT! Plates work hard for you in downtown traffic, on a crowded freeway or even while you’re parked at the mall. Imagine the impact of having your website address, e-mail address, company name, phone number and business message seen thousands of times every day in major city traffic. Order Yours Now Millions of Impressions – Pennies per Day! Assuming the average person drives to and from work daily in rush hour traffic in a large city, EACH plate will be seen and understood a minimum of 3,000 times per day. These are called "impressions". Start figuring the cost. Assume the average car owner will keep their vehicle for 3 years. 3,000 impressions per day X 365 days = 1,095,000 impressions per year (X 3 years = 3,285,000 impressions per plate!). Multiply this figure by the number of plates the customer orders to get an indication of what I.D. IT! Plates can really do. At the full retail price of $39.95 or $44.95 per plate, amortized over three years, the cost is a fraction of a penny per impression. Order Yours Now Drive Sales with Your Vehicle! Forget bumper stickers and other cheap, cheesy decals. Classy I.D. IT! Plates are available in elegant polished chrome or a luxurious gold matte finish and are carefully hand assembled to your text specifications. They mount safely to your vehicle and have been road tested in the frigid Canadian north and in dry desert heat. Your plate can be run through hundreds of car washes and will probably outlast your car! Click here to see who is using I.D. IT! Plates. Tens of thousands of I.D. IT! Plates have been sold worldwide! They work so well that many of our customers immediately re-order for their employees and associates. The positive feedback has been astounding. See what customers are saying about I.D. IT! Plates. Order Yours Now 100% Guarantee – FREE Delivery Worldwide Delivery is FREE worldwide with a minimum order of 2 I.D. IT! Plates of any text combination and quality is 100% guaranteed. Each plate retains it’s rich appearance for years delivering your message day in and day out. Got a question? Click here to discover everything you need to know about I.D. IT! Plates. By the way, I.D. IT! Plates make a great "vanity" gift. Tell the world what you think, who your favorite sports team or alma mater is or raise awareness of your community service club. Our product is the ultimate fundraising tool too! Treat yourself or that hard-to-buy-for-person on your gift list with a custom vanity plate that they will proudly display for years! Order Yours Now
Medical Info
Medical Info Card from http://LifeCareList.com is especially important for RVers Use a Life Care List Health Info Card to tell emergency responders the critical information they need to know about you, even when you can’t. Prescription Drugs Over the Counter Drugs Drug Allergies Food allergies In Case Of Emergency Contacts Primary Care Physician Contact Info Health Conditions Procedures Blood Type
[techtags: RVing, RV, RV Living, Lake Havasu RV Camping, Lake Havasu RV Park]
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November 27th, 2009
Blogman
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