Basic resale rights (sometimes called resell rights) mean that after you buy the product, you have the right to sell it (unchanged unless specified otherwise in the license) to another buyer. You cannot sell the resale rights.

With master resale rights, you can sell the product and the rights to sell the product. If the terms of the license permit, you can also sell the master resale rights. However, some products have non-transferable master resale rights, which means you can sell the product and the resale rights, but you cannot include the master resale rights.

How can you use it? The obvious advantage to resale rights is that you can make money without having to create a product. Having master resale rights lets you charge more for the product. You just have to put up the marketing page (often included with the product) and get qualified visitors to page.

A point to remember, a resale rights license may or may not forbid that you can give the product away free or as part of a membership site, so be sure to check.To summarize, just a few questions to ask when looking at a digital product license: Can you resell the product? If so, can you resell the resale rights? Can you create a new product? Can you use the content individually or as part of a membership site? Can you package the product with other products or give it away as a bonus? Does the license only let you use the product as Web content or break the product into articles?

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